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Why is “Just Dey Play” Trending On Social Media and Meaning

Nigerian social media users are busy making videos and using the phrase “just dey play,” but what does it stand for and why are people saying it? Find out here.

If you are frequently on Facebook, Twitter, and Tiktok, you may have recently noticed that these social media platforms are flooded with expressive videos of all types that include the phrase “just dey play.”

The algorithm on social media sites can be confounding at times because trends seem to catch on in a matter of hours, but this one has caused some users to truly expand their muscles.

WHAT DOES JUST DEY PLAY MEAN?

The phrase “just dey play” means to continue to have fun, which can also mean to continue wasting your time, and it has become a viral TikTok and Twitter trend at the moment. Users are required to create videos showcasing their successes or new possessions, such as houses or cars.

The trend began in Edo State, a state in Nigeria’s south-south geopolitical zone, after a young boy built himself a house and bought a car. He then asked his followers on social media to keep playing, which was ironic because he had accomplished something while they were merely playing online games.

As usual, Nigerian social media users are showcasing their success by inserting “just dey play” into as many aspects of their posts as they can, including the promotion of their businesses and rants about other topics.

What Does “Just Dey Play” Mean? The Story Behind The New Trend In Nigeria

It made its online first in 2022, and as it gained popularity, many celebrities and internet scammers began to use it to jeer anyone who criticize their field of work.

Just dey play is increasingly being utilized by comedians and skit makers, including women who sell their bodies for cash and others who seek to make mockery of their enemies.

Thousands of users have used the sound on Tiktok, while hundreds of thousands of have used the phrase in a tweet on Twitter.

Written by Afan Shedrach

Shedrach Afan Kaze (2nd July) is a Nigerian Music & General news blogger, Online Promoter, Phone Technician & an entrepreneur. He is the CEO of Smartslimhub NG.

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